Step-by-Step Marketing: AIDA Formula

May 14, 2013 by

When creating marketing messages to send to prospects and existing clients, it’s important to capture their attention. But, it’s also just as important that you continue to hold their interest throughout your message and motivate them to respond.

One common method to take readers through your message and get them to follow up on your call-to-action is the AIDA formula.

The acronym, AIDA, represents:

  • Attention
  • Interest
  • Desire
  • Action

You can learn more about each part of the process in the guide. Simply, download the AIDA guide to for step-by-step suggestions that can help you capture your reader’s attention and help motivate them to respond.



Courtney Redfern

Courtney Redfern has worked for Brokers International since March 1999. In her current position, she helps drive outbound marketing, which includes strategy, copywriting, and overall project management. You can pick up a few marketing tips from Courtney through her blog entries on Step-by-Step Marketing. In her free time, Courtney enjoys reading, shopping, and any activity involving her family.

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