October 16, 2013 by Brokers International
Recently a financial professional told me he lost a potential client because his company’s social network accounts didn’t have consistent messaging. It certainly made him take notice.
Even if you don’t realize it, a lot of your clients and prospects (or their children) are researching you and your company online before meeting with you. Ensure you have consistent, well-branded messaging now, so you can establish a foundation of trust and credibility before you ever talk to prospects.
If you wouldn’t discuss certain topics with your clients and prospects in person, you shouldn’t do it online either. First impressions are lasting impressions, and trust is something you need to establish immediately if you don’t want to lose a relationship.
Follow these five simple tips to ensure you’re projecting a professional image on your social networks:
- Know what social network accounts you have in place. Delete accounts you don’t update. Provide a consistent brand message on your active accounts. It’s important to monitor your active accounts to ensure all information listed is current and accurate. They also need to respond to anyone trying to reach you through those channels.
- Do not share personal opinions or jokes about potentially controversial topics: politics, religion, etc. Don’t offend clients or discourage prospects from using your services because you have conflicting views. Keep your content positive, educational and helpful.
- Use professional photos and graphics. Present yourself online in the same way you would present yourself to clients in person. Wear business attire in your profile photos. Use web-quality graphics and images.
- Write a clear, concise company description. Take the time to write a description that includes a list of services, relevant background information, and your contact information. Be sure to use the same description in your entire online marketing presence— website, social networks, brochures, etc.
- Triple check grammar and spelling. Spell-check is wonderful, but it doesn’t catch everything. If you’re unsure about your own grammatical skills, entrust this task to someone who possess these skills. Grammatical errors could cause your prospects to second-guess your attention to detail.
Projecting a professional image can help you provide your clients with a consistent, positive experience. For more tips on creating a consistent client experience, read our post, “Consumer Touchpoints.”
Posted by Brokers International on October 16, 2013 in Social Media , financial professional tips for online, how to be professional online, how to project a professional image online, presenting a professional image online, projecting a professional image online, social media for financial professionals, social media for the financial industry, tips for a professional online image