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Building your financial professional brand

October 1, 2015 by

Your brand is a verbal and visual expression of your business. It serves as a shorthand to communicate with clients, increases awareness of your firm and creates a memorable distinction between you and other financial professionals.

Some of the most well-known companies in the world owe much of their success to building strong brands. Each has accomplished this by using a combination of branding techniques to consistently define who they are and what value they can provide to their customers. As an insurance professional, you can use some of these same branding techniques to strengthen everything from the look of your business cards to how clients are greeted in your office.

To help you get started defining your business’ unique purpose and identity, we’ve compiled our best branding techniques for financial professionals into a new guide, Building your financial professional brand. Using this guide, you can assess where your brand currently stands and how you can make it stronger with some key steps and innovative branding resources.

Define your business’ identity by downloading the guide here.

Courtney Redfern

Courtney Redfern has worked for Brokers International since March 1999. In her current position, she helps drive outbound marketing, which includes strategy, copywriting, and overall project management. You can pick up a few marketing tips from Courtney through her blog entries on Step-by-Step Marketing. In her free time, Courtney enjoys reading, shopping, and any activity involving her family.

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