October 1, 2015 by Courtney Redfern
Your brand is a verbal and visual expression of your business. It serves as a shorthand to communicate with clients, increases awareness of your firm and creates a memorable distinction between you and other financial professionals.
Some of the most well-known companies in the world owe much of their success to building strong brands. Each has accomplished this by using a combination of branding techniques to consistently define who they are and what value they can provide to their customers. As an insurance professional, you can use some of these same branding techniques to strengthen everything from the look of your business cards to how clients are greeted in your office.
To help you get started defining your business’ unique purpose and identity, we’ve compiled our best branding techniques for financial professionals into a new guide, Building your financial professional brand. Using this guide, you can assess where your brand currently stands and how you can make it stronger with some key steps and innovative branding resources.
Define your business’ identity by downloading the guide here.