Get in front of your clients

June 4, 2013 by

In a previous blog, Help your clients provide a legacy, you met Joe. Joe was a 62-year-old retiree who wanted to provide a legacy for his daughter.

You meet people like Joe every day. In fact, you have clients just like him in your exiting database. They’re looking for ways to provide an inheritance for the families. One way to help them do this is by helping them purchase the Safe ReturnSM fixed-indexed annuity with Inheritance EnhancerSM guaranteed death benefit rider.

But, you can’t help Joe and clients like him if you can’t get in front of them. In today’s blog, I’ll introduce a clever way you can approach your clients.  If you need help finding clients like Joe, read our post on how to get to know your clients.

As you know, the Inheritance Enhancer is specifically designed to help clients who want to offer financial support for their families after they are gone. Another way your clients can support their loved ones is to prepare an estate book. This book can help ease the burden of paperwork that results in a loved one’s passing.

An estate book outlines everything loved ones will need to know to help:

  • Prepare for a funeral.
  • Contact the necessary legal parties.
  • Locate a copy of the will.
  • Access important insurance documents.

Let your clients know that you want to help them. Create a package to send to your clients that look like Joe. Click here for suggestions on what to include in your package.

To receive a custom illustration on the Great American Inheritance Enhancer guaranteed death benefit rider, simply call us at 800-362-1097.

The Inheritance Enhancer is an optional rider for which there is an annual charge. COM13101

Help your clients provide a legacy

April 24, 2013 by

Let’s face it. You’re probably pretty tired of getting bombarded with product messages packed full of features and details. Unfortunately, you can’t forget about insurance products altogether. But, there are ways they can help your clients.

If your client is looking to provide a legacy for their heirs, they may want to consider purchasing the Safe Returnsm fixed-indexed annuity with Inheritance Enhancersm guaranteed death benefit rider offered through Great American Life Insurance Company®.

Meet Joe.  Joe is 62 and retired. Joe’s wife passed away several years ago. Their daughter Lisa and her husband have two daughters and another child on the way. Before Joe’s wife passed away, they talked at length about their desire to provide a legacy for Lisa and her family.

Shortly before retirement, Joe purchased a Safe Return fixed-indexed annuity.  At the time of purchase, Joe elected to add the Inheritance Enhancer death benefit rider because it is specifically designed to provide a guaranteed death benefit. This was a key need we learned about Joe when we met him earlier.

Upon issue of Joe’s contract, a 15-year rollup period begins.  During this period, the rider death benefit base accumulates rollup credits at the end of each contract year with adjustments for any withdrawals.  Each rollup credit equals 7% of Joe’s purchase payment.

At age 77, Joe has a heart attack and passes away. After the funeral, Joe’s financial professional, Larry, reaches out to Lisa. Larry explains that she is the designated beneficiary under Joe’s annuity.  She also learns that the account value of Joe’s annuity at the time of his death was $184,796, but the death benefit base has grown to $205,000 over the past 16 years.  As a result, the death benefit under the rider will replace the death benefit under Joe’s annuity contract.

As the beneficiary, Lisa has two options. Her first option is to take the death benefit as an annuitization for life or over a fixed period of 5 years or more.  In this case, the death benefit would be $205,000.  If Lisa requests annual payments over a 5-year period, she would receive $41,819 each year.  Lisa’s second option is to accept a lump sum payment equal to the average of the death benefit base and the account value. In this case, Joe’s account value is $184,796 and his death benefit base is $205,000. So, Lisa’s lump sum payment would be $194,898.

Because she’ll receive more if she annuitizes the death benefit over the five-year period, Lisa chooses the first payout option.

For specific product details, please download the consumer brochures at To receive a custom illustration, simply call me at 800.362.1097.


The example in this blog assumes that the indexed interest rate for Joe’s Safe Return annuity is 5% for each one-year term during the 15 years he owned his annuity before his death. Joe’s account value was calculated using the Inheritance Enhancer calculator, available at

This example assumes that Joe is the Insured and he does not take any withdrawals from his annuity.  The Inheritance Enhancer is an optional rider for which there is an annual charge.  For producer use only.  Not for use in sales solicitation.



Upside Interest Potential is Back with CapMax(SM)

April 2, 2013 by

Unfortunately, record low interest rates have reduced the interest potential for many retirement savings vehicles, including fixed index annuities. In fact, five years ago annual interest rate caps on index annuities averaged approximately 7.0%.  But, now most caps have fallen to 3% or lower.

If low interest rates are affecting you, Genworth Life and Annuity Insurance Company has developed a possible solution – CapMaxSM.

CapMaxSM is a patent-pending index crediting methodology available exclusively on SecureLiving® Index Annuities. It gives you the opportunity to roll forward current year interest in exchange for the opportunity to multiply next year’s growth potential. It also provides you with the opportunity to potentially outperform other crediting strategies.

Simply put, CapMaxSM allows you one of two options:

Option 1: You can roll positive interest credits earned for the year, up to the current annual cap, in exchange for the full CapMax Multiplier of 3.0.

Option 2: You can lock in positive interest credits earned for the year, as is common in interest crediting strategies.

Here is an example of option #1:

In year one, your interest growth is at 3.5%. You decide to exchange that interest for the opportunity to multiply next year’s interest potential by a factor of 3.  In year two, your interest growth is 3.5%. With the multiplier, you would have an available interest credit of 10.5%.

This interest strategy is suited for those who believe the market has potential for consecutive years of positive growth.

Download a consumer brochure with a hypothetical example.

To request an illustration, call Sales Support at 800.362.1097.  We can review the illustration with you and answer any questions you may have.


Annuities are designed to meet long-term needs for retirement income. They provide guarantees of principal and credited interest, subject to surrender charges, and a death benefit for beneficiaries.


Issued by: Genworth Life and Annuity Insurance Company, Richmond, VA

SecureLiving® Index Annuities, Individual Single Premium Deferred Annuities with market value adjustment and optional indexed interest crediting, subject to policy form series GA3003-0711, GA302R-06912, ICC11GA3001, and ICC12GA302R et. al. Features and benefits may vary by product, state and market and may not be available in all states. Genworth Life and Annuity Insurance Company is licensed in all states except New York.

All guarantees are based on the claims-paying ability of the Genworth Life & Annuity.

This is a brief product description. Consult the annuity contract for a detailed description of benefits, limitations, and restrictions.

Although the contract value may be affected by the performance of an index, the contract does not directly or indirectly participate in any stock or equity investment including but not limited to, any dividend payment attributable to any such stock or equity investment.

The CapMax strategy is designed to create greater growth potential by taking advantage of consecutive periods of positive momentum in the index. That means that during periods of alternating annual index performance it may not perform as well as other available options.

155305  03/25/13

Randy Timm

Randy Timm, CLU, ChFC, FLMI has been in the insurance industry for 30 years and with company since 2005. He follows four family generations, who have also helped independent agents and the insurance industry. His primary expertise is marketing fixed indexed annuities and life insurance products. He’s also an authority on annuity income riders and death benefit riders.

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