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It’s not a question of why, but how.

February 24, 2014 by

The best sales people often say that the key to success is building relationships. But have you considered how that translates into the digital world?

Facebook celebrated its 10-year anniversary on February 4. With that kind of milestone in the books, it’s evident that social media is not a passing trend. It’s no longer a question of why you should be using social media for your business, but how.

According to a study by Pew Research Center, 65 percent of adults age 50 to 64 are using social networking sites.1 Translation: More than half of the people that you should be targeting for retirement services are on one of the most affordable and accessible marketing outlets—social media.

So, how do you use social media for your business?

Social media is about strengthening existing relationships and cultivating new ones. If you focus on being a helpful source of information and knowledge, your connections will grow to trust you.

This won’t happen overnight. But if you work at it and post consistently, when your followers need a service you offer, you will be at the top of their mind (a.k.a. building a relationship).

To improve results, use a posting schedule and stick to it. Click here to download our social media schedule example.

If you post consistently, it can help you build strong relationships with new and existing clients. Make it a goal to post at least three times a week.

1“Social Networking Fact Sheet.” Pew Research Internet Project. Pew Research Center, 27 Dec 2013. Web. 17 Feb 2014. <http://www.pewinternet.org/fact-sheets/social-networking-fact-sheet/>.

Katie Dunn

Katie Dunn is a graphic designer and social media writer. She joined Brokers International in June 2013. She is responsible for graphic design and the maintenance of Brokers International’s social media platforms. When not at work, Katie enjoys volleyball, golf, running, biking, graphic design projects, and cheering on the Hawkeyes. ADR-1372

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Five Social Media Post Ideas – January

January 27, 2014 by

This is the perfect time to create a social media schedule. Our social media post ideas series was created to help you do just that.

This month’s focus is on adding images to your Facebook posts. According to this survey, photos and images on Facebook generate 53 percent more likes and 104 percent more comments than the average post.1

So get creative and think of fun ways to integrate images into your posts to create more engagement.

Here are some ideas to get you started.

  1. Entice your readers: Ask your audience to stop in for an annual review. Make sure they know fresh coffee and donuts will be available during their visit.  Grab their attention with a photo of the goodies in your reception area.
  2. Show them the real you: Post a photo of yourself and your family doing something fun. Thank customers for their support that allows you to enjoy your free time. Social media is about building relationships. The more your clients feel like they know and trust YOU; the more likely you’ll create long-lasting relationships.
  3. Take them away from the everyday: Post a picture of a desirable vacation spot, and ask them to share their dream vacation. Tie your post back to your business by adding a link on how to financially plan for a trip.
  4. Share content. This could be anything from a feel-good image to an info-graphic with interesting statistics. The things you share don’t always have to relate to your business, this humanizes you. Just be sure to think before you post and avoid controversial topics—keep it educational.
  5. Publicize your community involvement: Give your clients a behind-the-scenes look into your work outside the office. Take pictures at community events and post them. Showing you are involved in the community builds trust and credibility.

Make sure to credit the original owner of any articles or images you share, and don’t forget to refer to compliance guidelines.

To read our previous post ideas, click here to see the series archive.

Hubspot. “Photos on Facebook Generate 53% More Likes Than the Average Post [NEW DATA].” Inbound Marketing. Hubspot, 25 Nov 2012. Web. 13 Jan 2014. <http://blog.hubspot.com/blog/tabid/6307/bid/33800/Photos-on-Facebook-Generate-53-More-Likes-Than-the-Average-Post-NEW-DATA.aspx>.

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Katie Dunn

Katie Dunn is a graphic designer and social media writer. She joined Brokers International in June 2013. She is responsible for graphic design and the maintenance of Brokers International’s social media platforms. When not at work, Katie enjoys volleyball, golf, running, biking, graphic design projects, and cheering on the Hawkeyes. ADR-1372

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Follow Me:
LinkedIn

5 simple tips for projecting a professional image online

October 16, 2013 by

Recently a financial professional told me he lost a potential client because his company’s social network accounts didn’t have consistent messaging. It certainly made him take notice.

Even if you don’t realize it, a lot of your clients and prospects (or their children) are researching you and your company online before meeting with you. Ensure you have consistent, well-branded messaging now, so you can establish a foundation of trust and credibility before you ever talk to prospects.

If you wouldn’t discuss certain topics with your clients and prospects in person, you shouldn’t do it online either. First impressions are lasting impressions, and trust is something you need to establish immediately if you don’t want to lose a relationship.

Follow these five simple tips to ensure you’re projecting a professional image on your social networks:

  • Know what social network accounts you have in place. Delete accounts you don’t update. Provide a consistent brand message on your active accounts. It’s important to monitor your active accounts to ensure all information listed is current and accurate. They also need to respond to anyone trying to reach you through those channels.
  • Do not share personal opinions or jokes about potentially controversial topics: politics, religion, etc. Don’t offend clients or discourage prospects from using your services because you have conflicting views. Keep your content positive, educational and helpful.
  • Use professional photos and graphics. Present yourself online in the same way you would present yourself to clients in person. Wear business attire in your profile photos. Use web-quality graphics and images.
  • Write a clear, concise company description. Take the time to write a description that includes a list of services, relevant background information, and your contact information. Be sure to use the same description in your entire online marketing presence— website, social networks, brochures, etc.
  • Triple check grammar and spelling. Spell-check is wonderful, but it doesn’t catch everything. If you’re unsure about your own grammatical skills, entrust this task to someone who possess these skills. Grammatical errors could cause your prospects to second-guess your attention to detail.

Projecting a professional image can help you provide your clients with a consistent, positive experience.   For more tips on creating a consistent client experience, read our post, “Consumer Touchpoints.”

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