Blog

Talking points during the Maintenance Stage

July 14, 2015 by

You’ve done the work to help your clients prepare and transition into retirement, but this doesn’t mean your job is done. During the Maintenance Stage, there are ongoing retirement needs you can still assist your clients with and services you can continue to offer.

Consider using these topics to check in routinely with clients in the Maintenance Stage of retirement:

  • Evaluate accumulation and preservation options.
  • Suggest a team approach to ensure they understand how their insurance, social security, taxes, estate planning and legal matters fit together.
  • Conduct an annual review to align their retirement lifestyle with their wants and needs.

These topics are great talking points to open up thoughtful and actionable conversations. By reaching out consistently, you may help them anticipate future needs or make changes in their strategy to ensure they live the retirement lifestyle they desire.

Ready to start using Retirement Stages engagement materials to generate new leads and re-engage existing clients? Visit our virtual storefront, The Compass, to find the complete marketing suite.

Be sure to watch for our final Maintenance Stage blog, as it will focus on specific marketing ideas to help you get connected with your clients.

Tim Cooper

Tim Cooper is a Senior Sales Support Representative for Brokers International. In this role, he works closely with agents to provide personalized product training, placement and insight into the insurance industry. Tim has been with Brokers International since 2003. In his free time, Tim enjoys playing tennis, golfing, biking and team bowling with friends.

More Posts

Take what you’ve learned and market to clients in the Transition Stage

June 23, 2015 by

In order to help your clients in the Transition Stage of retirement, you should have a firm grasp on what clients want and need. If you missed the earlier blogs in this series or want to review the topics covered, visit these blogs:

Once you understand the client profile, steps and resources available in the Transition Stage of retirement, it’s time to market this information to your clients. With effective communication and marketing, you will be able to show clients what you have to offer and ideally grow your business.

The first step is to go through your existing client database and categorize clients who fit the Transition Stage profile. Once you have your database segmented, you can specifically target your emails, social media, calls or direct mail to fit clients in the Transition Stage.

Here are a few targeted messaging ideas based off of the content provided in this blog series:

  • Use social media to post basic reminders for transitioning into retirement. You can use topics from the Transition Stage Checklist. For example, suggest clients work to pay off credit card debt and loans before they retire.
  • Call your clients to see if they have tried out their retirement income plan. If it didn’t work for them, offer to help them adjust their budget with the Needs Assessment Worksheet.
  • Email out a copy of this Social Security resource information sheet to help clients determine timing. Then offer to meet in person to discuss options more in depth.

These are just suggested concepts to consider, as always, you can dig deeper or be more specific in what you communicate to your clients.

Ready to start using Retirement Stages engagement materials to generate new leads and re-engage existing clients? Visit our virtual storefront, The Compass, to find the complete marketing suite.

Stay tuned for our third and final Retirement Stages blog series, the Maintenance Stage. It will provide you with helpful information and resources to share with clients who are actively retired.

Tim Cooper

Tim Cooper is a Senior Sales Support Representative for Brokers International. In this role, he works closely with agents to provide personalized product training, placement and insight into the insurance industry. Tim has been with Brokers International since 2003. In his free time, Tim enjoys playing tennis, golfing, biking and team bowling with friends.

More Posts

Resources to help your clients determine Social Security timing

June 16, 2015 by

Determining when to withdraw Social Security benefits can be an intimidating part of transitioning into retirement. While you want to help your clients with their retirement decisions, you as a financial professional cannot make specific recommendations on when your clients should begin to withdraw their Social Security benefits.

But rather than avoiding the conversation altogether, you can help educate your clients on Social Security timing and provide specific informational resources. Here are a few of the resources you can share:SocialSecurity

These resources will help clients learn about dates for obtaining benefits, ways to increase or decrease benefit amounts, calculators and planners. Download our helpful sheet of Social Security timing resources here. You can share it directly with your clients.

Ready to start using Retirement Stages engagement materials to generate new leads and re-engage existing clients? Visit our virtual storefront, The Compass, to find the complete marketing suite.

Don’t miss our next blog in this series, as it will help you understand how to tie all the information and resources you have learned about the Transition Stage into your insurance marketing strategy.

Tim Cooper

Tim Cooper is a Senior Sales Support Representative for Brokers International. In this role, he works closely with agents to provide personalized product training, placement and insight into the insurance industry. Tim has been with Brokers International since 2003. In his free time, Tim enjoys playing tennis, golfing, biking and team bowling with friends.

More Posts

Introducing the Retirement Stages blog series

April 28, 2015 by

If you’re like most independent financial professionals I know, you don’t have a lot of extra time and money to put toward developing marketing materials and consumer engagement pieces. And finding professional looking materials that are versatile enough to be used with any of your clients is a challenge.

That’s why Brokers International has developed Retirement Stages, a suite of customizable retirement materials designed to help you generate new leads and re-engage existing clients.

This exclusive set of agent and consumer materials provides actionable steps for you to help any of your clients through the three stages of retirement: the Preparation Stage, the Transition Stage and the Maintenance Stage.

Over the next few months I will be posting a weekly blog that highlights the materials available in the Retirement Stages suite and shows you how you can use them to grow your business. Stage by stage, the blogs will walk you through how these materials can help you segment your current database, address your clients’ retirement challenges, nurture your existing clients to the point of sale and get in front of more prospects.

If you want an inside look at the materials right now, you can find them on Brokers International’s virtual storefront, The Compass, within the Consumer Engagement Materials section.

Tim Cooper

Tim Cooper is a Senior Sales Support Representative for Brokers International. In this role, he works closely with agents to provide personalized product training, placement and insight into the insurance industry. Tim has been with Brokers International since 2003. In his free time, Tim enjoys playing tennis, golfing, biking and team bowling with friends.

More Posts