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Earn attention with social media

November 24, 2014 by

Did you know social media is a form of earned media? This means it costs you nothing to earn your clients attention, unlike paying for costly advertising. With quality posts and conversations on social media, you can prove yourself as a knowledgeable resource for your clients and prospects – without spending a dime.

To help you get started on posting engaging content for your social media audiences, we’ve created five post ideas for December. You can incorporate these post ideas into your company blog, Facebook, Twitter or LinkedIn pages this month:

  1. Educate your clients on common insurance or retirement jargon. You could write a post that defines or explains terms like “premium,” “dividend” or “beneficiary.”
  2. The average American plans to spend $781 on Christmas gifts this year1, so it may be helpful to advise your clients to create a reasonable budget and stick to it.
  3. Add a fun quote about retirement, such as “The trouble with retirement is that you never get a day off.” – Abe Lemons. Then tell your clients to give you a call to start creating their retirement strategies.
  4. Remind your clients to pay attention to the upcoming health insurance open enrollment deadlines.
  5. Wish your clients happy holidays! The holiday season is a great opportunity to show your personality and remind clients that you care about them and their families.

Want more ideas? Check out last month’s social media post ideas here.

If you are just getting started on social media, be sure to download our LinkedIn Guide here. The guide will help you get the most out of your earned media efforts.


1
Saad, Lydia. “Americans’ Initial Christmas Spending Estimate Is Positive.” Gallup. 27 Oct. 2014. Web. 11 Nov. 2014. <http://www.gallup.com/poll/178859/americans-initial-christmas-spending-estimate-positive.aspx>.

Kelly Madsen

Kelly Madsen joined Brokers International in August 2014 as a Marketing Project Manager. She is responsible for creating marketing materials and messages to support the strategic initiatives of Brokers International. Prior to joining Brokers, Kelly studied journalism and biology at Iowa State University. She loves the outdoors, the Cyclones, cupcakes and her Aussie puppy.

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It’s not a question of why, but how.

February 24, 2014 by

The best sales people often say that the key to success is building relationships. But have you considered how that translates into the digital world?

Facebook celebrated its 10-year anniversary on February 4. With that kind of milestone in the books, it’s evident that social media is not a passing trend. It’s no longer a question of why you should be using social media for your business, but how.

According to a study by Pew Research Center, 65 percent of adults age 50 to 64 are using social networking sites.1 Translation: More than half of the people that you should be targeting for retirement services are on one of the most affordable and accessible marketing outlets—social media.

So, how do you use social media for your business?

Social media is about strengthening existing relationships and cultivating new ones. If you focus on being a helpful source of information and knowledge, your connections will grow to trust you.

This won’t happen overnight. But if you work at it and post consistently, when your followers need a service you offer, you will be at the top of their mind (a.k.a. building a relationship).

To improve results, use a posting schedule and stick to it. Click here to download our social media schedule example.

If you post consistently, it can help you build strong relationships with new and existing clients. Make it a goal to post at least three times a week.

1“Social Networking Fact Sheet.” Pew Research Internet Project. Pew Research Center, 27 Dec 2013. Web. 17 Feb 2014. <http://www.pewinternet.org/fact-sheets/social-networking-fact-sheet/>.

Katie Dunn

Katie Dunn is a graphic designer and social media writer. She joined Brokers International in June 2013. She is responsible for graphic design and the maintenance of Brokers International’s social media platforms. When not at work, Katie enjoys volleyball, golf, running, biking, graphic design projects, and cheering on the Hawkeyes. ADR-1372

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Five Social Media Post Ideas – January

January 27, 2014 by

This is the perfect time to create a social media schedule. Our social media post ideas series was created to help you do just that.

This month’s focus is on adding images to your Facebook posts. According to this survey, photos and images on Facebook generate 53 percent more likes and 104 percent more comments than the average post.1

So get creative and think of fun ways to integrate images into your posts to create more engagement.

Here are some ideas to get you started.

  1. Entice your readers: Ask your audience to stop in for an annual review. Make sure they know fresh coffee and donuts will be available during their visit.  Grab their attention with a photo of the goodies in your reception area.
  2. Show them the real you: Post a photo of yourself and your family doing something fun. Thank customers for their support that allows you to enjoy your free time. Social media is about building relationships. The more your clients feel like they know and trust YOU; the more likely you’ll create long-lasting relationships.
  3. Take them away from the everyday: Post a picture of a desirable vacation spot, and ask them to share their dream vacation. Tie your post back to your business by adding a link on how to financially plan for a trip.
  4. Share content. This could be anything from a feel-good image to an info-graphic with interesting statistics. The things you share don’t always have to relate to your business, this humanizes you. Just be sure to think before you post and avoid controversial topics—keep it educational.
  5. Publicize your community involvement: Give your clients a behind-the-scenes look into your work outside the office. Take pictures at community events and post them. Showing you are involved in the community builds trust and credibility.

Make sure to credit the original owner of any articles or images you share, and don’t forget to refer to compliance guidelines.

To read our previous post ideas, click here to see the series archive.

Hubspot. “Photos on Facebook Generate 53% More Likes Than the Average Post [NEW DATA].” Inbound Marketing. Hubspot, 25 Nov 2012. Web. 13 Jan 2014. <http://blog.hubspot.com/blog/tabid/6307/bid/33800/Photos-on-Facebook-Generate-53-More-Likes-Than-the-Average-Post-NEW-DATA.aspx>.

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Katie Dunn

Katie Dunn is a graphic designer and social media writer. She joined Brokers International in June 2013. She is responsible for graphic design and the maintenance of Brokers International’s social media platforms. When not at work, Katie enjoys volleyball, golf, running, biking, graphic design projects, and cheering on the Hawkeyes. ADR-1372

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