Blog

Promote your company social media accounts

December 16, 2014 by

Social media is all about interacting with your audience. But before you can have valuable conversations on social media, you need an engaged audience.

Here are three ways you can promote your social media accounts to clients, prospects and community members interested in your services:

  • Make it easy for readers to connect with you. Simply add links to your social media pages on your company website, in your email signature or on your business cards.
  • Make it easy to find you. Cross promote between social media accounts. For example, make a Facebook post that directs readers to your Twitter or LinkedIn profiles.
  • Build stronger connections with your existing audience. Send an email to your existing clients to let them know you are on social media. It is great way to nurture the relationships you have already built.

With social media you have the chance to interact with your audience in a more casual and personal way. It is a great opportunity to start conversations and remind your audience how your services can help.

If you haven’t added social media to your marketing mix, we can help you get started. Simply download our LinkedIn Guide and Facebook Guide for step-by-step instructions and tips.

Kelly Madsen

Kelly Madsen joined Brokers International in August 2014 as a Marketing Project Manager. She is responsible for creating marketing materials and messages to support the strategic initiatives of Brokers International. Prior to joining Brokers, Kelly studied journalism and biology at Iowa State University. She loves the outdoors, the Cyclones, cupcakes and her Aussie puppy.

More Posts - Website

Download this guide to be successful on Facebook

December 2, 2014 by

Facebook_Guide1Facebook is a valuable marketing tool and information-sharing platform for your business. If you utilize this free resource to its fullest potential, it can generate conversations and drive clients to your services.

Nearly half of insurance customers consider information from social media when making their insurance buying decisions, according to Accenture’s 2013 Consumer-Driven Innovation Survey.1 Brokers International has created a free Facebook guide to help you meet this demand, and not miss the opportunity to engage with an expansive network of potential clients through social media channels like Facebook.

Whether you are just getting started, or you already use Facebook, this guide is a great tool to help you grow your social media efforts and reach out to prospective clients.

This complete Facebook Guide can help you learn how to:

  • Create a professional-looking profile.
  • Build an audience.
  • Interact with your audience.
  • Post regularly.
  • Follow compliance expectations.

Click here to download the comprehensive Facebook guide today. To learn more about why you should engage in social media, click here.

1 Sandquist, Erik, and Carlos Lugo. “Unleashing the Potential of Social Media in Insurance.” Accenture Insurance Insights. Accenture. Web. 15 Oct. 2014. <http://www.accenture.com/Microsites/insights/Documents/pdfs/Accenture-Social-Media-in-Insurance-PoV.pdf>.

Kelly Madsen

Kelly Madsen joined Brokers International in August 2014 as a Marketing Project Manager. She is responsible for creating marketing materials and messages to support the strategic initiatives of Brokers International. Prior to joining Brokers, Kelly studied journalism and biology at Iowa State University. She loves the outdoors, the Cyclones, cupcakes and her Aussie puppy.

More Posts - Website

Earn attention with social media

November 24, 2014 by

Did you know social media is a form of earned media? This means it costs you nothing to earn your clients attention, unlike paying for costly advertising. With quality posts and conversations on social media, you can prove yourself as a knowledgeable resource for your clients and prospects – without spending a dime.

To help you get started on posting engaging content for your social media audiences, we’ve created five post ideas for December. You can incorporate these post ideas into your company blog, Facebook, Twitter or LinkedIn pages this month:

  1. Educate your clients on common insurance or retirement jargon. You could write a post that defines or explains terms like “premium,” “dividend” or “beneficiary.”
  2. The average American plans to spend $781 on Christmas gifts this year1, so it may be helpful to advise your clients to create a reasonable budget and stick to it.
  3. Add a fun quote about retirement, such as “The trouble with retirement is that you never get a day off.” – Abe Lemons. Then tell your clients to give you a call to start creating their retirement strategies.
  4. Remind your clients to pay attention to the upcoming health insurance open enrollment deadlines.
  5. Wish your clients happy holidays! The holiday season is a great opportunity to show your personality and remind clients that you care about them and their families.

Want more ideas? Check out last month’s social media post ideas here.

If you are just getting started on social media, be sure to download our LinkedIn Guide here. The guide will help you get the most out of your earned media efforts.


1
Saad, Lydia. “Americans’ Initial Christmas Spending Estimate Is Positive.” Gallup. 27 Oct. 2014. Web. 11 Nov. 2014. <http://www.gallup.com/poll/178859/americans-initial-christmas-spending-estimate-positive.aspx>.

Kelly Madsen

Kelly Madsen joined Brokers International in August 2014 as a Marketing Project Manager. She is responsible for creating marketing materials and messages to support the strategic initiatives of Brokers International. Prior to joining Brokers, Kelly studied journalism and biology at Iowa State University. She loves the outdoors, the Cyclones, cupcakes and her Aussie puppy.

More Posts - Website