Step-by-Step Marketing: Introduction

October 11, 2012 by

How many times have you put together a great marketing piece that you thought would make the phone ring off the hook? How many times did the phone actually ring?

If you’re like many professionals, the answer is probably not very many. As a marketing professional, I’ve seen a lot of best efforts that just haven’t elicited the response that was hoped for and/or expected.

There may be a variety of reasons that your efforts have not worked the way you would like. It could be that you lack a strong call-to-action, you reached out to the wrong audience, or you just didn’t offer the right thing at the right time.

The Step-by-Step Marketing blog post series has been created to help give you some basic ideas to help you improve your marketing messages.

In the coming months, you’ll be able to learn about:

  • How direct marketing works
  • Writing effective letters
  • Creative offers
  • Conducting surveys
  • Building your brand
  • And more…

Subscribe to the blog to receive email updates when a new post comes out!


Courtney Redfern

Courtney Redfern has worked for Brokers International since March 1999. In her current position, she helps drive outbound marketing, which includes strategy, copywriting, and overall project management. You can pick up a few marketing tips from Courtney through her blog entries on Step-by-Step Marketing. In her free time, Courtney enjoys reading, shopping, and any activity involving her family.

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