November 8, 2012 by Courtney Redfern
Marketing can be one of the best ways to get in front of prospects that may not be familiar with you or your business. To get the most from your marketing efforts, it’s important to understand the different types you can use. With marketing, you’re trying to get the right message to the right audience at the right time. Two main forms of outbound marketing include advertising and direct marketing. Whereas advertising builds brand awareness, direct marketing seeks to elicit an immediate response from your target audience through a specific “call to action.” A call to action is important because it tells your audience what you want them to do next. It urges them to do something right now and moves them further into the sales cycle. For example: “Call now for a no obligation review.” And that’s one step closer to becoming a client and building a relationship based on the value you offer.
The DIRECT acronym can help you define and focus your direct marketing efforts. Check out the Be Direct in Six Simple Steps tip sheet, and you’ll get a bonus step!