January 29, 2013 by Courtney Redfern
If your clients are anything like you, they’re more than likely getting bombarded with emails on a daily basis – emails that they delete. If your current marketing plan relies largely on online marketing, you may want to consider adding direct mail to your marketing mix.
According to the 2012 Response Rate Report released by the Direct Marketing Association, mail campaigns elicit better overall response than online campaigns.1 So, how can you add direct mail to your existing marketing efforts?
Download 10 Direct Mail Ideas to learn tips to pique your audience’s curiosity and urge them to read your message.
Using these tips for your next direct mail campaign can help increase the likelihood that your letter will get opened and read by your audience. And that’s the first step to getting a response.
1Marketing Charts, Direct Mail Tops Email for Response Rates; Cost Per Lead Similar, June 15, 2012.