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Step-by-Step Marketing: 10 Direct Mail Ideas

January 29, 2013 by

If your clients are anything like you, they’re more than likely getting bombarded with emails on a daily basis – emails that they delete. If your current marketing plan relies largely on online marketing, you may want to consider adding direct mail to your marketing mix.

According to the 2012 Response Rate Report released by the Direct Marketing Association, mail campaigns elicit better overall response than online campaigns.1  So, how can you add direct mail to your existing marketing efforts?

Download 10 Direct Mail Ideas to learn tips to pique your audience’s curiosity and urge them to read your message.

Using these tips for your next direct mail campaign can help increase the likelihood that your letter will get opened and read by your audience. And that’s the first step to getting a response.

 

1Marketing Charts, Direct Mail Tops Email for Response Rates; Cost Per Lead Similar, June 15, 2012.

 

Courtney Redfern

Courtney Redfern has worked for Brokers International since March 1999. In her current position, she helps drive outbound marketing, which includes strategy, copywriting, and overall project management. You can pick up a few marketing tips from Courtney through her blog entries on Step-by-Step Marketing. In her free time, Courtney enjoys reading, shopping, and any activity involving her family.

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Get a Jumpstart on Your 2013 Business Resolutions

January 3, 2013 by

That’s right. You’ve been making personal resolutions for years. Now it’s time to make a few for your business. According to Franklin Covey, four out of five people who make New Year’s resolutions eventually break them—in fact, a third won’t make it through the first month!* Well, Brokers International, Ltd. (BI) has the resources to help you keep your business resolutions throughout the year.

Simply visit our website at www.BILTD.com to…

Cut the fat: Turn your business into a lean mean prospecting machine.

  • Our CPA Program can help you take your business to a new level and deliver more value to your clients by connecting with CPAs in your area.
  • Our social networking tips show you how to “find” prospects and “be found” through a variety of social platforms.
  • Brokers Life Marketing Group, LLCSM, an affiliated company of BI, can help you grow your business through easy-to-follow sales strategies, innovative product choices, and full-service support for your life insurance needs.

Shape up: We’ve already done the heavy lifting to provide you the tools you need.

  • The Product Spreadsheets on our website let you review a variety of annuity products to find one that could help meet your clients’ needs.
  • The Carrier Materials section allows you to access insurance carrier alerts, consumer marketing materials, educational segments, and insurance carrier sponsored incentives.

Ditch your bad habits:  Are your old leads going up in smoke? Don’t ditch them. Nurture them.

  • Marketing Minute videos on our homepage will deliver a new message each month on how you can get the right message to the right person at the right time.
  • Our blog is full of topics designed to help your business grow, including: social media, outbound marketing, and annuities from basics to complexities. It’s updated at least once a week.

Get smart: We have all the gadgets you need to wizen up in the New Year.

  • Download the most current new business forms right off of our site when you’re ready to write business.
  • Access financial calculators selected specifically to help estimate financial distributions.

Need help keeping your resolutions? Subscribe to the new BI Newsletter at www.biltd.com/enews. You’ll get the latest marketing and industry news delivered monthly to your inbox.

 

*Source: HULIQ. (2012). New Year’s Resolutions Don’t Last Long, Survey Finds. http://www.huliq.com/12092/new-years-resolutions-dont-last-long-survey-finds

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Courtney Redfern

Courtney Redfern has worked for Brokers International since March 1999. In her current position, she helps drive outbound marketing, which includes strategy, copywriting, and overall project management. You can pick up a few marketing tips from Courtney through her blog entries on Step-by-Step Marketing. In her free time, Courtney enjoys reading, shopping, and any activity involving her family.

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