Step-by-Step Marketing: Effective Letters

February 21, 2013 by

In last month’s Step-by-Step blog, you learned 10 direct mail ideas that you can use to increase the likelihood that your audience will open your letter. But, how do you create a well-written personal letter that can keep your reader’s attention after they have opened your letter?

For most, this may not be an easy question to answer. While we all learn the basic fundamentals of writing in the early stages of learning, putting pen to paper and executing a well-written letter may be a daunting task for some.

To create an effective letter, you must be able to:

  • Immediately capture your reader’s attention,
  • Speak to the reader about their particular interests,
  • Keep your audience reading, and
  • Call your reader into action.

You can craft a letter that does all of this using our guide to effective letters. Simply, download Writing Effective Letters for step-by-step suggestions that can help you boost your writing skills. Next month I’ll go more in-depth on the AIDA formula you’ll see on the tip sheet.


Courtney Redfern

Courtney Redfern has worked for Brokers International since March 1999. In her current position, she helps drive outbound marketing, which includes strategy, copywriting, and overall project management. You can pick up a few marketing tips from Courtney through her blog entries on Step-by-Step Marketing. In her free time, Courtney enjoys reading, shopping, and any activity involving her family.

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30-Day Business Resolution Challenge

February 8, 2013 by

If resolutions were easy to keep, I would have given up pop years ago.

I’m not the only one that struggles to keep resolutions either. According to Steven Covey, by this time of year one-third of people have already fallen off the resolution wagon.*

Why do so many people break their resolutions?

Rory Vaden, a self-discipline expert and New York Times bestselling author says it basically comes down to a lack of self-discipline.** A survey conducted on his behalf found you are three times more likely to keep your resolutions if you can stick with it for the first 30 days.***

That’s good news! If you can just get past the 30-day hump, you are 76% more likely to keep your resolutions.

So, I have a 30-Day Business Resolution Challenge for you.

Over the next 30 days, I challenge you to spend at least 5 minutes a day on the Brokers International, Ltd. website ( The website is packed with “anti-resolution breaking” products and services to keep you motivated in 2013 like:

The website is designed as a tool to make your workday easier. So, clear a few minutes from your calendar each day. Check it out and see how many minutes it saves you in return by providing resources at your fingertips!

And remember, with a little self-discipline you can grow your business . . . and I’ll start drinking water!

*HULIQ. (2012). New Year’s Resolutions Don’t Last Long, Survey Finds.


***Kelton (2012). Rory Vaden New Year’s Resolutions Survey. Kelton: NewsWorthy Analysis.



Kristine Garrett

Kristine Garrett joined Brokers International in 2012 as a Marketing Project Manager. She brought with her a strong background in sales and marketing that she uses to write helpful blog tips and marketing ideas to grow your business. Kristine shares a hobby farm near Panora with her husband, farm critters and beautiful bulldogs. 11854-1/30/13

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