March 19, 2013 by Brokers International
By now you’ve probably read the social media post ideas we posted in January and February, but if not you can check them out by clicking those links. You could use these post ideas for your blog, LinkedIn statuses for yourself or your company, Facebook posts, or tweeted tidbits—or you could do all of those and use LinkedIn, Facebook, and Twitter to promote your blog post. If you don’t think you have time to write all of these yourself to keep your content updated regularly, you could always use guest writers or some sources to relevant info with just an introduction—just make sure you include applicable disclaimers. You could also interview professionals you know who are experts on the subject—it could even be as simple as typing up 5-10 questions that you email to the person, and then just using the best questions and answers as a Q&A post. Keeping your content fresh, relevant, and interesting is very important to keep drawing readers.
5 Social Media Post Ideas
- Don’t forget these deductions when you do your taxes. Things like donations to Goodwill, moving expenses, daycare costs, and more can be easily forgotten. Help your clients out this tax season by giving them a convenient checklist of reminders.
- How to cut down on entertainment costs. When couples and families start a budget, the entertainment category can end up as one of the big ones. Help families in your community cut down by giving them a tip sheet of free days at local museums, fun and free events, ways to cut down on their cable/internet bill, and more. Be creative!
- Zero Spending Challenge. If one of your readers is really committed to getting out of debt in order to start saving what he needs for retirement, you can introduce him to the Zero Spending Challenge. Teach him to challenge himself to track his expenses and see how many days he can go without spending. Can he go a whole week? A whole month? Necessities like groceries, bills, and gas are not included—this is for the extra stuff.
- Can clipping coupons really save you money? The trouble with coupons is balancing time spent and money saved—is it worth it?
- Introduce yourself/your services as solutions. Your readers and prospects don’t want to know what you do—they want to know how you can solve their problems. Re-work your company mission statement to fit as a blog post, and generally talk about the solutions you offer. Always make sure to be compliant!
Be Compliant. Don’t recommend a specific product (annuity, life insurance, etc.), and don’t talk about carriers or their products. As always, you should refer to our post on Steps to Compliance.
If you’re looking for an example, here’s a blog in the industry that you might want to check out: Good Financial Cents written by Jeff Rose, a Certified Financial Planner™.*
*The information and opinions in the linked articles are provided by third parties and have been obtained from sources believed to be reliable, but accuracy and completeness cannot be guaranteed by Brokers International. It is given for informational purposes only and is not a solicitation to buy or sell the products mentioned. The information is not intended to be used as the sole basis for financial decisions, nor should it be construed as advice designed to meet the particular needs of an individual’s situation.
March 5, 2013 by Brokers International
You don’t have to be a pro to create a good quality video. Follow the simple tips below, and you’ll be on your way to creating a video you’ll be proud to display on your website and LinkedIn profile and company page.
What to wear:
- Stick with solid colors.
- Dress how you would dress for an office appointment.
- Stay away from stripes and busy patterns—they can show up funny on the video.
- Make your makeup a little heavier than normal (for women).
- Check your teeth to make sure there isn’t any breakfast or lunch stuck in them.
- Make sure you have plenty of lighting—and fluorescents don’t look to good on most people.
- Watch out for shadows—do a few test shots or have someone help you get set up.
- Keep the background simple, but interesting—be mindful of your surroundings.
- If you’re more comfortable standing while you talk, then you probably don’t want to be filmed sitting behind your desk.
- You don’t need a fancy teleprompter—having your script on a laptop placed right below the camera works great. Just make sure you make the font big enough to read easily from where you sit or stand, and you might need someone to scroll it for you.
- Be aware of background noises! If anyone else is in the room, make sure they’re quiet throughout.
- A lavaliere mic that hooks up to your camera can be a good investment—it’s hidden and gets great sound quality.
- Boom mics are a good choice if you’re filming more than one person because they can pick up all the sound then, you just have to be sure you’re in a room that doesn’t echo and you can eliminate background noise.
- Speak at a normal level, and go slowly—don’t rush through the script.
- Remember you’re talking to people not a camera, so use a conversational tone and think of regular inflection—don’t be monotone.
- Make sure you do at least 3 takes to get the jitters out, and so you get used to the script.
- You can just use the best take where you look and sound most comfortable and natural. OR if you want to get fancy, invest in some cheap video editing software to put together the best clips with some transitions in between.
- You could also use images to illustrate certain points, while your audio just keeps going in the background.
- You could add text to the beginning like a video title, include your name and business name when you first start talking, and include your website address at the end.
- YouTube is the standard video hosting format, and you’ll need to upload your video to YouTube if you want to include it on your LinkedIn profile and LinkedIn company page.
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