Five reasons to become an investment adviser representative

June 27, 2013 by

Have you toyed around with the idea of becoming securities licensed?

If the process seems overwhelming, or you’re wondering what the benefits would be to your practice to take on the responsibilities of providing investment advice for a fee, consider these five reasons to make the jump into becoming an investment adviser representative (IAR).

An IAR is a Series 65 licensed individual who can provide fee-based investment advice. That includes:

  • Collecting a fee for hourly advice.
  • Collecting fees for managing portfolios.
  • Collecting fees for a financial plan that includes investment advice.

Number one: Reduce your risk. The Arkansas and Iowa insurance divisions already have ruled that insurance professionals who talk to their clients about using securities products could be in violation of state securities rules and therefore subject to fines. Industry experts expect other states to move to adopting the same rules. Earning a Series 65 license allows you to discuss securities products.

Number two: Become a more well-rounded resource for your clients. An IAR has the ability to look at a client’s entire financial picture, rather than just from insurance or accounting perspective. An IAR becomes a comprehensive adviser and more importantly, can develop a much deeper relationship with that client.

Number three: Build relationships. Having the ability to offer your clients a broad array of advice and solutions gives you the chance to build a lasting relationship with them, and could mitigate the risk that they’ll take their financial planning business elsewhere. Give them a reason to think of you as more than an insurance professional or accountant.

Number four: A recurring revenue stream. Once you begin to earn the fees associated with your assets under management (AUM), you have created an annual revenue stream. Even if those assets have little to no growth, you continue to earn a percentage of the AUM.

Number five: A retirement strategy. Take a look inward and ask yourself if you’ve properly prepared for your own retirement. Will you be able to sell your business when it’s time to retire? Income for commission-based sales stops the day that you stop selling. In contrast, a fee-based business builds equity over time, increasing its value when you’re ready to sell.

Don’t be overwhelmed by the process of becoming registered as an IAR. Instead, give me a call and we can talk about whether making this transition is right for you and more importantly, if it’s right for your clients.




Securities and investment advisory services offered through Brokers International Financial Services, LLC, Panora, Iowa. Member FINRA/SIPC. Brokers International Financial Services is a strategic partner of Brokers International, Ltd.

Brokers Financial

Brokers Financial is a FINRA member Broker-Dealer and SEC-Registered Investment Adviser (RIA) providing extensive brokerage, advisory and investment services to the independent financial professional.

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Don’t fear completing a brand audit

June 18, 2013 by

The word audit makes most people grimace. It triggers an underlying fear of punishment. It’s similar to the feeling many teenagers experience when a parent enters their room to discover what really happens behind the sacred door.

It’s the fear that someone will see what you are doing and be disappointed.

But, conducting an audit on your brand can have a positive result. It helps unveil a true picture of your company as your customer sees it.

When is the last time that you sat down and honestly assessed your brand, and thought about how it relates to the customer experience? If you’re overdue, this blog and accompanying worksheet will help you complete a brand audit.

Sometimes the word brand is a catchall to describe the collateral used to promote your company (logos, colors, websites, merchandise) but the scope is wider. In my last blog, Branding and coffee; A supercharged combination, you learned that your brand is really your “promise”.

To know your brand requires an honest assessment. Strengths come to light, and opportunities become goals. And if you have an open mind, your business will grow.

Try this simplified process to help audit your current brand. Look at it from three perspectives:

  • Strategy: What is your company’s ultimate purpose?
  • Recognition: What does your company look like to the naked eye/new customer?
  • Promotion: How will you tell the rest of the world about your brand?

Consider each perspective as a section of a triangle. Individually, the pieces aren’t very strong. Collectively, they make up a cohesive and holistic brand strategy. Together they can withstand internal or external forces of change.

Now grab your laptop, download this worksheet, and conduct a brand audit. Get the basics on paper for now. We’ll get into the details in subsequent blog posts.

Just remember that no matter what you find, you’re not in trouble!


Why am I talking about this?

June 13, 2013 by

Kristi Piehl Media Minefield Founder and CEO

By Kristi Piehl
Founder/CEO Media Minefield, Inc.

Why am I talking about this? There’s a question I’m surprised I don’t hear more often.

Here at Media Minefield, we place clients in television news interviews. There, they have the opportunity to increase their visibility in their community, and reinforce their reputation as someone who is knowledgeable in their profession. But, that doesn’t always mean they’re talking about something directly related to annuities, stocks or bonds.

For example, at the office, our financial industry clients typically focus their efforts on helping people who are in or near retirement with investments. Outside the office, those same clients have been on TV talking about everything from document shredding to cell phone bills, and even motherly financial advice for Mother’s Day.

That’s where the question comes in. “Why am I talking about this?”

The answer we give our clients about TV appearances can also apply to other forms of non-traditional marketing, like seminars.

While the topics they’re on TV talking about may not be at the core of what they do for their customers, their knowledge is still valuable to the interviewer and to the viewer. And, if they think they don’t have anything more to add to the topic than the average person, they underestimate themselves. Many of the topics our financial clients are interviewed about deal with protecting or saving money. Financial professionals are qualified to talk about the importance of being smart when it comes to money. They help customers with money every day, and see the cumulative impact of a lifetime of financial choices.

Some may also wonder, “What’s in it for me?”

In traditional marketing, you say who you are, what you do, and why you’re better than your competition. You’re paying for the time so you get to control the message. It’s advertising, and the audience knows it.

With non-traditional marketing, the message typically isn’t as direct, but the women and men we work with have found it to be effective. Providing information helps guide people to make smarter decisions can build your reputation as someone who is knowledgeable and helpful. Being likable and showing off a little personality can help seal the deal, letting the viewer know you’re a real person who’s approachable and friendly. When someone in the audience needs the services of someone in your profession, they’ll remember you.